What to Say, And Not Say, in the First 24 Hours of a Crisis

In a crisis, every word counts. For over 20 years, I’ve advised boards through financial collapses, regulatory investigations, equality law breaches, and major restructurings. From the 79th Group collapse to FCA inquiries, I’ve learned that the first 24 hours can set the narrative for the entire crisis response. In that window, you either earn trust […]
Inside Arx Nova: Q&A with Simon Larkin

What motivated you to co-found Arx Nova? Across my 20-year career in marketing and communications, I’ve been on the frontline of more crises than I can remember. I’ve seen how leadership teams are tested in those moments, and I’ve also seen how fragmented advice can make the situation worse. Legal, operational, financial and communications advisors […]
Controlling the Crisis Narrative Within 24 Hours: A Board-Level Imperative

When a corporate crisis hits, time becomes your most precious and least forgiving asset. The way a business responds in the first 24 hours can define whether the crisis is contained or spirals into a long-term reputational, operational, and financial disaster. In that short period, the company either earns the trust of stakeholders and the […]